MoorMan’s® GROSTRONG® Minerals were created in 1925 and named GROSTRONG in 1926.* With the exception of a few recent changes, such as the addition of natural-source vitamin E and apple flavoring, they have remained basically unchanged for over 80 years. The formulas were ahead of their time, due to the inclusion of salt for palatability, increased zinc, no added potassium and substantial amounts of vitamins and trace minerals. They were first available in granular form. Later, pasture blocks and the unique patented QuadBLOCK®, that divides into four-sections for stall feeding, was developed. With GROSTRONG Minerals products, we have this unprecedented tradition of excellence plus the latest innovations in technology. Several years ago MoorMan’s and several other feed companies were purchased by Archer Daniels Midland Company (ADM). The new feed division of ADM was named ADM Alliance Nutrition®. The history of Moorman Manufacturing Company (known as MoorMan’s) is best described in this article from the former MoorMan’s Web site: “At MoorMan’s we believe the grain and forage grown by American farmers and ranchers is the finest livestock and poultry feed produced in the world. But in these wonderful feeds there is more meat, milk and eggs than livestock and poultry can extract without special nutritional help. The MoorMan way of serving farmers, ranchers and livestock feeders is to supply research-proved products made with carefully selected and processed ingredients. We can help stockmen fit these products into carefully planned programs which will best fulfill individual feeding goals. We further provide the services of a conscientious and well-informed counselor for on-the-spot guidance to help ensure the most profitable use of products and programs. It has always been the basic MoorMan philosophy to supply our customers with products and services for greatest economy of production and maximum profits. This is MoorMan’s contribution to America’s producers of meat, milk and eggs.” The MoorMan’s name has stood for quality livestock nutrition for more than a hundred years, since T. R. Moorman founded the company in 1885, in Big Springs, Kentucky. Part of Tom Moorman’s livestock was hogs, which were not doing well. His concern over his ailing stock prompted him to send a postcard to the newly-formed United States Department of Agriculture in Washington D.C., requesting help. He later received a formula, mixed it in the family coffee mill, and fed it to his hogs. After consuming the mixture, his hogs showed marked improvement. After seeing the results, Tom’s neighbors and friends urged him to mix the formula and sell it throughout the community. Tom and his family mixed the product in their barn and sold it from a horse-drawn wagon. A business was born! During the early 1900′s, MoorMan’s saw a need to establish its own Research facilities. Since then, our Research Team has pioneered so many new products, it is considered to be the industry pacesetter. Today, our Research Farms cover over 2,700 acres. In addition, we conduct field-research trials where farmers and ranchers cooperate with our researchers to challenge new products under a wide variety of conditions. We also work with universities, state experiment stations, federal agencies, chemical companies, and pharmaceutical companies to conduct basic research. MoorMan’s Firsts Over the years, MoorMan’s has pioneered many significant advancements in animal nutrition, livestock parasite control, quality control and feed manufacturing:
- First mineral-feed manufacturer to establish a research farm.
- First to develop practical iodine-analysis tests for feeds now used throughout the industry.
- First to perfect a hog worm expeller to be used in feeds.
- First to produce mineral supplements in block form.
- First to make extensive use of pepsin-digestion tests to check digestibility of animal-protein sources.
- First with a successful protein-vitamin-mineral block for self feeding grazing beef cattle.
- First with a systemic insecticide in a complex mineral supplement for beef cattle grub control.
- First feed manufacturer to market a self-fed protein block for effective worm treatment of cattle on range or pasture.
- First to develop a highly palatable iron supplement for baby pigs.
- First feed manufacturer to market a mineral supplement containing an insect growth regulator for grazing beef cattle to stop development of horn flies in the harmless papal stage.
- First to develop a mineral block that divides into four quarters for horses.
Generations of livestock producers and horse owners have looked to our distinctive logo for high-performance feed products and nutritional knowledge. We’re proud of our reputation, and we work hard to maintain it. MoorMan’s tests feed ingredients to make sure they meet our high standards before we use them in our feed and supplement products. We continuously monitor our manufacturing processes. And, we stand behind the products we sell. MoorMan’s invests so much effort in quality for one reason…to provide solid results for our customers. When you need livestock feeds you can depend on… depend on MoorMan’s.” When we recommend GROSTRONG Minerals for Horses products, we know we are recommending the best value in the horse industry, products with over 80 years of history and the newest nutrition information and technology.